While the 1996 re-edition range was faithful to the original 1963 Carrera, the new designs added to the “Classics Collection” in 2000 were not constrained to the stylistic elements of any historic model.
The Carrera would quickly move from being a retro novelty to being the centerpiece of the TAG Heuer range, a strategy that continues today. The new management team took two steps that had a profound impact on the product range- firstly, they moved the Carrera and Monaco away from being limited edition watches to part of the permanent range, and secondly, the decision was made to offer Jack Heuer the position of Honorary Chairman at TAG Heuer. The start of the new millennium saw a major change at TAG Heuer, with the company bought by French luxury conglomerate LVMH, who quickly installed a new CEO: Jean-Christophe Babin.
#Tag heuer carrera 1887 full#
While the addition of these rings may be a relatively small detail, it signaled that TAG Heuer would be moving from the one-to-one type of re-editions to models that would combine explore the full potential of the range. In the late 1990s, the range expanded to include two models, one with a black dial and one with a salmon dial, featuring contrasting rings around all three registers. All three versions of the 1996 Carrera re-edition have the decimal minutes scale printed on the dial, which was one of the versions available in 1963. The “telltale” to distinguish the re-edition from the original models from 1963 is that the original models had the text “Carrera” on the dial, above the Heuer shield, while the re-edition does not. This first Carrera re-edition was true to the original Heuer Carrera from 1963 in almost every aspect, from the 36mm stainless steel case, to the geometry of the pushers and crown to the dial and sub-dial design. Since the re-introduction of the Carrera in 1996, we saw TAG Heuer develop the Carrera collection, from a simple homage to the original models, and further with models that take on their own identity, incorporating the most advanced materials and time-keeping technologies, while always remaining true to the Carrera origin.Īs described in our posting covering the very first re-editions of the Carrera, in 1996 TAG Heuer produced three models of the Carrera - the black-dial Carrera in a stainless steel case (CS3111), the white-dial Carrera in a stainless steel case (CS3110) and the white-dial Carrera an 18 karat gold case (CS3140). Now, we continue this history of the Carrera chronograph, picking up with the sixth generation, introduced in 1996, and continuing to the models introduced in 20, which are drawn from the twelfth and thirteenth generations.
#Tag heuer carrera 1887 series#
In our posting covering the vintage Heuer Carrera chronographs, we covered the five generations of Carrera chronographs produced over the period from 1963, when the first Carrera was introduced, to 1985 when the last Carrera appeared in a TAG Heuer catalog, before a break in production. The first five generations of the Carrera were comprised of the first generation, the original Carreras in traditional round cases, the second generation, C-Shape cases introduced in 1969 to house the new automatic movements, the third generation, four barrel-shaped Carreras, powered by the Calibre 12 movement, the fourth generation, introduced in 1978 to house a series of quartz-powered Carreras, and the fifth generation, two chronographs introduced in 1984, which were powered by the Lemania 5100 movement.
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